Didsbury - Alberta, July 27, 2026 - D.A.D. Sales announced the addition of Tom Graham as Construction Sales Representative on the D.A.D. Sales team, supporting Northern Alberta.

Compact Design. Big Performance. The LHA-LED series delivers versatile, high-efficiency linear highbay luminaires with adjustable wattage, selectable CCT, and electronically adjustable beam pattern, all in a compact design. Durable and contractor-friendly, it’s perfect for industrial and commercial applications, replacing HID and fluorescent systems. With ControlLED capability, it integrates plug-and-play motion and daylight sensors wirelessly and with Bluetooth mesh network, providing advanced lighting control without hubs or gateways.

Didsbury - Alberta, April 1, 2026 - D.A.D. Sales announced the addition of Kathrine Dickson as an Account Manager on the D.A.D. Sales team, supporting Northern Alberta.

Didsbury - Alberta, January 15, 2026 - D.A.D. Sales announced the addition of Wendy Dyble as an Account Manager / Inside Sales on the D.A.D. Customer Service Team.

Didsbury - Alberta, January 15, 2026 - D.A.D. Sales announced the addition of Bradey Cameron as an Application Specialist on the D.A.D. Sales Solutions team.

Coming soon! The Eaton Experience Center Bussmann Series in St. Louis is on its way to the public. This educational facility will feature Bussmann series products and allow visitors to interact with product in settings that emulates real-world applications. Visitors will learn through hands-on equipment demos, codes & standards compliance training and safe work practices.

Book your visit soon as availability will be limited!

#Eaton, #Bussmannseries, #Electrical, #ElectricalTraining

Didsbury - Alberta, March 11, 2024, D.A.D. Sales announced the addition of Daryl Gaudet as a Senior Applications Specialist on the D.A.D. Sales Solutions team. “Daryl’s dynamic ability to consult with clients on an array of high-tech applications coupled with his extensive industry experience makes him a perfect addition to the team.” – Ben Wells, Application & Product Solutions Manager, D.A.D. Sales

SATCO|NUVO's LED CCT Selectable Retrofit Downlights provide a straightforward solution for enhancing existing recessed downlighting or new construction installations. These retrofit trims offer effortless color temperature adjustments. Thanks to the quick connector, installation is a breeze in LED-ready recessed cans, or the included E26 adapter can be utilized for screw-based housings.

Eaton's SL7 and SL4 signal towers redefine the landscape of machine state awareness and operational efficiency. These advanced signal towers, equipped with cutting-edge LED technology, ensure exceptional visibility and perceptibility in all lighting conditions, crucial for industrial applications.

SATCO|NUVO has once again set the benchmark with its latest offering: the next-generation High Lumen and CCT Selectable PAR lamps. These lamps are not just another addition to the vast array of lighting options available in the market; they are a leap towards the future of illumination, bringing together cutting-edge technology, superior performance, and environmental sustainability in one package.

Eaton's ESR5 safety relays offer safety for industrial machinery, compatible with emergency stops, light curtains, and more. With UL, cUL, certifications, and flexible voltage options, they ensure quick, reliable shutdowns in emergencies, meeting the highest safety standards EN ISO 13849-1, IEC 62061. Ideal for ensuring operational safety and compliance in diverse industrial settings.

Dura-Line's new manufacturing facility in Edmonton, Alberta, exemplifies innovation in connectivity solutions, catering to the rising demand in Western Canada. This strategic expansion enhances supply chain efficiency for contractors and distributors, offering state-of-the-art telecommunications infrastructure products. With significant investment in local talent and technology, the facility not only promises improved service delivery but also contributes to regional economic growth and digital transformation, positioning Dura-Line as a key player in the global connectivity landscape.

SATCO|NUVO's LED PIR Sensor Lamps revolutionize lighting with integrated motion sensors, transforming any fixture into a motion-activated source for enhanced safety and convenience. Perfect for both indoor and outdoor settings, like walkways and garages, these lamps offer a 90° detection angle, 26' range, and dual-mode operation. Designed for easy installation in existing fixtures, they ensure security with dusk-to-dawn features, suitable for wet locations with a 15,000-hour lifespan, making them an ideal choice for reliable, efficient lighting solutions.

Discover the inspiring Tuggle Trek 2023, a nearly 1,000 km cycling event that pays tribute to the late Ed Tuggle, a revered figure in the electrical industry. Join us as we reflect on this remarkable journey, uniting individuals in the fight against cancer. Learn how this inaugural event honored Ed's legacy, celebrated resilience, and raised vital funds for cancer support. Read on to explore the unforgettable moments, the dedicated support team, and the anticipation for next year's Tuggle Trek in Banff. Together, we can make a difference and continue Ed Tuggle's impactful legacy.

Explore Southwire's comprehensive temporary power solutions through their three-part video series. Learn about their innovative power boxes, carts, and cables designed for small to large job sites. Discover how Southwire ensures safe, efficient, and economical power distribution for all your project needs.

Lego fans unite! The Alberta Electrical Alliance (AEA) hosted the first annual AEA Lego Night last week, and you won’t believe some of the builds on display. Portraits, towers, bridges, and more. Find out who won the overall competition to be crowned “AEA Master-ish Lego Builder 2023 Champions!”

Modern buildings deserve modern light fixtures.

Track lighting is a popular lighting solution for both residential and commercial spaces. It offers a flexible and customizable way to illuminate a room, highlighting artwork, décor, and architectural features. Satco, a leading lighting manufacturer, has taken track lighting to the next level with their aesthetically pleasing and functional LED Track Light designs.

Their track lights not only provide ample lighting but also enhance the overall décor of a space. Whether you're looking for a sleek and modern look or a more traditional feel, while simultaneously reducing your client’s energy demands, Satco track lighting has a style to suit your taste.

We're thrilled to introduce you to our new team member at D.A.D. Sales! Please join us in welcoming Landi Esterhuizen to our Inside Sales team in Alberta and Saskatchewan. Landi brings a wealth of experience and knowledge in the electrical supply industry, having worked for over a decade in electrical distribution as an Inside Sales Representative and in purchasing and vendor relations. She is highly skilled and committed to providing excellent customer service while ensuring orders are processed accurately and efficiently. We can't wait for you to get to know Llandi and experience her exceptional service firsthand!

Join us at the Annual DAD Sales Product & Application Showcase on Oct 18-19 in Calgary for expert-led technical seminars, networking, and top industry manufacturers. Save the date!

Looking for a dark sky-friendly and energy-efficient lighting solution? Check out RAB Design's SMT6H Bollard, a DLC LUNA QPL listed fixture designed to minimize light pollution, energy wastage, and provide appropriate visibility for pedestrians and drivers. Learn more about the LUNA program and how the SMT6H bollard meets its goals.

Meet Joshua Dueck, the new Technical Sales expert at D.A.D. Sales. With extensive experience in the Western Canadian electrical and mechanical market, Joshua brings a proven track record in sales and a passion for delivering exceptional customer service. Learn more about Joshua's expertise, interests, and how he'll enhance D.A.D. Sales' growing team.

The EVP Pedestal by RAB Design is a modern and intelligently designed mounting system that can be customized to accommodate several Level 1 and Level 2 EV chargers. It is made of rugged aluminum construction, suitable for use in residential and commercial settings, making it a durable and reliable option for electric vehicle charging.

FSR's 8K Next Generation Digital Ribbon Cables are the ultimate solution for high-speed and high-definition signal transmission. These advanced technology cables are available in both HDMI and USB Type-C connectors, offering reliable and unmatched performance for various industries. They utilize proprietary technology, including the innovative CoilGuard™ feature, that ensures durability and longevity, making them suitable for use in harsh environments. Upgrade to FSR's 8K Next Generation Digital Ribbon Cables today and experience the difference in signal transmission quality.