What we do.
D.A.D. Sales is a customer-centric company with an outstanding over 40-year history of success as a manufacturer's representative for high-quality electrical equipment. Our expert team, boasting technical expertise and a collective 150 years of experience in the electrical product supply industry, is dedicated to providing exceptional service to our customers.
We are proud to represent some of the finest manufacturers of electrical supplies and offer a comprehensive range of products to meet the diverse needs of our marketplace.
At D.A.D. Sales, our customers can expect unparalleled service, professionalism, and technical expertise, all backed by our deep application experience and comprehensive product training. We are the trusted partner for those seeking electrical equipment solutions.
For manufacturers, D.A.D. Sales offers a robust inside and outside sales force, providing exceptional market coverage in one of Canada's most dynamic economic regions. Our commitment to excellence and strong market presence make us the ideal partner for manufacturers looking to expand their reach and drive growth in the electrical equipment sector.
We’re here to help.
Alberta Updates
Didsbury - Alberta, July 27, 2026 - D.A.D. Sales announced the addition of Tom Graham as Construction Sales Representative on the D.A.D. Sales team, supporting Northern Alberta.
Compact Design. Big Performance. The LHA-LED series delivers versatile, high-efficiency linear highbay luminaires with adjustable wattage, selectable CCT, and electronically adjustable beam pattern, all in a compact design. Durable and contractor-friendly, it’s perfect for industrial and commercial applications, replacing HID and fluorescent systems. With ControlLED capability, it integrates plug-and-play motion and daylight sensors wirelessly and with Bluetooth mesh network, providing advanced lighting control without hubs or gateways.
Duct tapes from IDEAL Electrical are built to support all your bundling, repair, and sealing needs. Designed for strong adhesion and durable performance, our duct tape lineup features both general-purpose and heavy-duty options. Whether you’re working in an industrial environment or tackling a DIY project, IDEAL offers the right tape for the job.
Didsbury - Alberta, April 1, 2026 - D.A.D. Sales announced the addition of Kathrine Dickson as an Account Manager on the D.A.D. Sales team, supporting Northern Alberta.
Didsbury - Alberta, January 15, 2026 - D.A.D. Sales announced the addition of Wendy Dyble as an Account Manager / Inside Sales on the D.A.D. Customer Service Team.
Didsbury - Alberta, January 15, 2026 - D.A.D. Sales announced the addition of Bradey Cameron as an Application Specialist on the D.A.D. Sales Solutions team.
Coming soon! The Eaton Experience Center Bussmann Series in St. Louis is on its way to the public. This educational facility will feature Bussmann series products and allow visitors to interact with product in settings that emulates real-world applications. Visitors will learn through hands-on equipment demos, codes & standards compliance training and safe work practices.
Book your visit soon as availability will be limited!
#Eaton, #Bussmannseries, #Electrical, #ElectricalTraining
Simplify lighting and load schedules with the ETW Series 365-Day Programmable Wi-Fi Timer. This versatile smart control combines robust scheduling features with everyday convenience, including smart control via the Intermatic Connect app. Available in twoor three-circuit models, the ETW Series allows for seamless scheduling of outdoor lighting, indoor lighting, motors, pumps, and more.
The wait is finally over! IDEAL Electrical™ is pleased to announce the addition of two innovative circuit tracer models to its industry-leading lineup. Both the IDEAL Electrical SureTrace™ Circuit Tracer (61-946) and the IDEAL Electrical SureTrace™ Plus Circuit Tracer (61-948) will enhance the trusted SureTrace™ line by incorporating the latest technological advances at a more affordable price.
Didsbury - Alberta, March 11, 2024, D.A.D. Sales announced the addition of Daryl Gaudet as a Senior Applications Specialist on the D.A.D. Sales Solutions team. “Daryl’s dynamic ability to consult with clients on an array of high-tech applications coupled with his extensive industry experience makes him a perfect addition to the team.” – Ben Wells, Application & Product Solutions Manager, D.A.D. Sales
IDEAL Industries, a leader in electrical tools and equipment, continues to set the standard with its innovative range of Fishing, Bending & Lubricant tools. Designed for electrical contractors who demand the best, these tools not only streamline installation processes but also ensure optimal performance and longevity of electrical systems.
SATCO|NUVO's LED CCT Selectable Retrofit Downlights provide a straightforward solution for enhancing existing recessed downlighting or new construction installations. These retrofit trims offer effortless color temperature adjustments. Thanks to the quick connector, installation is a breeze in LED-ready recessed cans, or the included E26 adapter can be utilized for screw-based housings.
Bussmann’s® CUBEFuse™ offers cutting-edge circuit protection for data centers, ensuring safety and efficiency in high capacity environments. With its compact design, high SCCR, and selective coordination capabilities, the CUBEFuse™ safeguards against high fault currents, optimizing operational reliability and minimizing downtime. Ideal for advanced processors and critical power applications.
Wheatland Tube SmartSet™ EMT, is a groundbreaking solution designed to significantly streamline raceway installations. With its built-in set screw coupling, SmartSet™ EMT eliminates the need for purchasing, inventorying, and installing separate couplings, offering a smart, efficient, and cost-effective solution for electrical contractors and distributors alike.
Eaton's SL7 and SL4 signal towers redefine the landscape of machine state awareness and operational efficiency. These advanced signal towers, equipped with cutting-edge LED technology, ensure exceptional visibility and perceptibility in all lighting conditions, crucial for industrial applications.
SATCO|NUVO has once again set the benchmark with its latest offering: the next-generation High Lumen and CCT Selectable PAR lamps. These lamps are not just another addition to the vast array of lighting options available in the market; they are a leap towards the future of illumination, bringing together cutting-edge technology, superior performance, and environmental sustainability in one package.
Eaton's ESR5 safety relays offer safety for industrial machinery, compatible with emergency stops, light curtains, and more. With UL, cUL, certifications, and flexible voltage options, they ensure quick, reliable shutdowns in emergencies, meeting the highest safety standards EN ISO 13849-1, IEC 62061. Ideal for ensuring operational safety and compliance in diverse industrial settings.
In the ever-evolving landscape of lighting technology, RAB Design Lighting Inc. stands at the forefront of innovation with its HELIX-LED series, a testament to the fusion of advanced technology and environmental stewardship. The HELIX-LED series is a state-of-the-art area light that offers a range of benefits for owners and contractors in Saskatchewan and Alberta.
Wheatland Tube is transforming the way professionals identify and manage critical systems in challenging environments with its Color Rigid Metal Conduit (RMC) and Color EMT. Available in eight vibrant colors, these conduits provide a robust solution for easy system identification, eliminating the need for time-consuming spray-painting or taping.
Dura-Line's new manufacturing facility in Edmonton, Alberta, exemplifies innovation in connectivity solutions, catering to the rising demand in Western Canada. This strategic expansion enhances supply chain efficiency for contractors and distributors, offering state-of-the-art telecommunications infrastructure products. With significant investment in local talent and technology, the facility not only promises improved service delivery but also contributes to regional economic growth and digital transformation, positioning Dura-Line as a key player in the global connectivity landscape.
Saskatchewan Updates
Didsbury - Alberta, July 27, 2026 - D.A.D. Sales announced the addition of Tom Graham as Construction Sales Representative on the D.A.D. Sales team, supporting Northern Alberta.
Compact Design. Big Performance. The LHA-LED series delivers versatile, high-efficiency linear highbay luminaires with adjustable wattage, selectable CCT, and electronically adjustable beam pattern, all in a compact design. Durable and contractor-friendly, it’s perfect for industrial and commercial applications, replacing HID and fluorescent systems. With ControlLED capability, it integrates plug-and-play motion and daylight sensors wirelessly and with Bluetooth mesh network, providing advanced lighting control without hubs or gateways.
Didsbury - Alberta, April 1, 2026 - D.A.D. Sales announced the addition of Kathrine Dickson as an Account Manager on the D.A.D. Sales team, supporting Northern Alberta.
Didsbury - Alberta, January 15, 2026 - D.A.D. Sales announced the addition of Wendy Dyble as an Account Manager / Inside Sales on the D.A.D. Customer Service Team.
Didsbury - Alberta, January 15, 2026 - D.A.D. Sales announced the addition of Bradey Cameron as an Application Specialist on the D.A.D. Sales Solutions team.
Coming soon! The Eaton Experience Center Bussmann Series in St. Louis is on its way to the public. This educational facility will feature Bussmann series products and allow visitors to interact with product in settings that emulates real-world applications. Visitors will learn through hands-on equipment demos, codes & standards compliance training and safe work practices.
Book your visit soon as availability will be limited!
#Eaton, #Bussmannseries, #Electrical, #ElectricalTraining
Didsbury - Alberta, March 11, 2024, D.A.D. Sales announced the addition of Daryl Gaudet as a Senior Applications Specialist on the D.A.D. Sales Solutions team. “Daryl’s dynamic ability to consult with clients on an array of high-tech applications coupled with his extensive industry experience makes him a perfect addition to the team.” – Ben Wells, Application & Product Solutions Manager, D.A.D. Sales
SATCO|NUVO's LED CCT Selectable Retrofit Downlights provide a straightforward solution for enhancing existing recessed downlighting or new construction installations. These retrofit trims offer effortless color temperature adjustments. Thanks to the quick connector, installation is a breeze in LED-ready recessed cans, or the included E26 adapter can be utilized for screw-based housings.
Eaton's SL7 and SL4 signal towers redefine the landscape of machine state awareness and operational efficiency. These advanced signal towers, equipped with cutting-edge LED technology, ensure exceptional visibility and perceptibility in all lighting conditions, crucial for industrial applications.
SATCO|NUVO has once again set the benchmark with its latest offering: the next-generation High Lumen and CCT Selectable PAR lamps. These lamps are not just another addition to the vast array of lighting options available in the market; they are a leap towards the future of illumination, bringing together cutting-edge technology, superior performance, and environmental sustainability in one package.