Since his early days in utility sales in Saskatchewan, Bob has spent his career in the Electrical Industry serving the electrical market. His experience in manufacturing and specifically wire and cable has helped grow D.A.D. Sales from a handful of dedicated employees to a 20-person, multi-faceted Sales Agency working in all aspects of electrical manufacturing in Alberta.

Bob joined the D.A.D. team in the late 90s and brought with him more than 20 years of experience in the electrical business. Bob was formerly the Western Canadian Regional Manager with Superior Essex and has extensive market expertise in the northern Alberta region.

Bonnie joined D.A.D. in the 90s and has diverse experience in customer service and inside sales. As the driving force at DAD Sales, Bonnie works at D.A.D.’s centrally located customer-service centre, which offers toll-free telephone service and full-time support for our customers.

Brent joined the D.A.D. Sales team in 2005 bringing with him a wealth of sales and management experience. Brent oversees projects and covers the Calgary and Red Deer regions.

Aaron has been with D.A.D. Sales since 2009 and has tremendous experience in the Southern Alberta Market. Aaron is our Contractor and Distributor Sales Manager.

Ben joined D.A.D. Sales in 2013 and brings years of electrical experience. Ben is our Application and Product Solutions Manager.

Dale Joined D.A.D. Sales in 2013 and brings extensive technical electrical experience. Dale focuses on technical sales and projects with contractors, distributors and engineers.

Perry joined D.A.D. Sales from Eecol Electric and has more than 25 years of experience in the electrical marketplace. Perry covers the Edmonton and northern Alberta regions.

Jason joined DAD in 2022. Jason is a Master Electrician and has a strong background in electrical contracting and sales experience in Alberta.

Mike, often referred to in the industry by Dash, joined D.A.D. Sales in 2020 and works with with the solutions group and is responsible for specifications. He brings over 12 years of experience in the electrical market and has extensive lighting and commercial construction experience.

Warren joined D.A.D. Sales in 2018 and brings over 14 years of electrical experience. Warren manages the province of Saskatchewan.

Joshua Dueck brings an extensive background in construction to the DAD team, along with over a decade of experience providing solutions for the Western Canadian electrical and mechanical market. He also has a passion for creating with Lego bricks when he isn't chasing his two littles around the house.

Carrie Joined D.A.D. Sales in 2020 and brings industry leading experience representing quality electrical manufacturers in Alberta.

Dave joins us from within the industry with a background in Automation. Dave is a certified engineering technologist (CET) and brings that knowledge to our Applications and Product solutions team.

Nick joined DAD Sales in 2021. He is from within the industry with a background in representing quality electrical manufacturers. As a data centre & critical power designer, Nick has cutting edge knowledge he brings to his customers. Nick runs the DAD Solutions team and his customer service is hard to beat.

Jenny Joined D.A.D. Sales in 2017. Jenny brings a great deal of experience to our inside team.

Lindsay has been with the company since 2007 and has a great passion for customer service. She handles her duties out of our centrally located office.

Ilandi Esterhuizen has been with the company since 2023 and has industry experience going back over a decade. Ilandi is based in Alberta and supports the Alberta and Saskatchewan markets.