D.A.D. is in its 30th year of operation. It was founded in 1977, and in 1989 the company was restructured and renamed D.A.D. Sales. The business continues to evolve, meeting the expectations of manufacturers and customers for a greater range of services and capabilities.

During the 90s D.A.D. added training and marketing services to its capabilities. Training has been especially popular with customers and is one of D.A.D.’s most powerful value-adding tools.

Throughout this period D.A.D. continued to grow, widening its geographic reach, representing an expanding array of manufacturers and doing more overall business. Today D.A.D. is one of a select group of companies in its market area competing in the electrical supplies sales arena.