D.A.D. Sales has been operating for more than 30 years. It was founded in 1977, and in 1989 the company was restructured and renamed D.A.D. Sales. The business continues to evolve, meeting the expectations of manufacturers and customers for a greater range of services and capabilities.

During the 90s D.A.D. added training and marketing services to its capabilities. Training has been especially popular with customers and is one of D.A.D.’s most powerful value-adding tools.

Throughout this period D.A.D. continued to grow, widening its geographic reach, representing an expanding array of manufacturers and doing more overall business. Today D.A.D. Sales is recognized as one of Alberta's leading sales agencies by our manufacturer partners and our valued customers alike.