Based in Central Alberta, D.A.D. Sales is in its 30th year of business. D.A.D.’s key personnel have more than 90 years of collective experience in the electrical supply business.

D.A.D. represents only the finest manufacturers of electrical supplies. We offer a tremendous range of products to best serve our marketplace.

For customers, D.A.D. is the go-to company for top service, professionalism, sound advice based on our deep application experience and product training.

For manufacturers, D.A.D. provides a powerful outside sales force offering superior market coverage in Canada’s most dynamic economic region.

D.A.D. Sales is a longstanding member of CEMRA (Canadian Electrical Manufacturers Representatives Association), NEMRA, Electro-Fed and other electrical organizations.